| Título | New Stronger Double Velvet 3 |
| Agencia | Roose & Partners |
| Campaña | New Stronger Double Velvet Tissue - SCA Hygiene |
| Anunciante | SCA Group |
| Marca | Velvet Toilet Tissue |
| Posted | Diciembre 2000 |
| Producto | Quilted Velvet |
| Sector Empresarial | Papel higiénico, pañuelos de papel |
| Lema | Now Even More Luxurious |
| Sinopsis | How do you replace one of the nations best -loved brand names - on a low interest category product - without losing brand share? Roose solved this problem for SCA Hygiene by creating an even more powerful brand icon. The amusing lady featured is a snobbish suburban busybody for whom Velvet toilet tissue is the height of luxury and sophistication. And the consumers love her. In fact, since Kleenex was dropped from the Velvet advertising, far from declining, market share has actually increased. |
| Medio | Transporte y vehículos |
| Mercado | Reino Unido |
| Director creativo | Nick Fordham |
| Responsable de conceptos / redactor | Karen Duffin |
| Director artístico | Richard Ward |
| Actor /Celebridad | Anne Penfold |
| Productora | Rose Hackney Barber |
Más creaciones
VER TODONothing In Common
- MARCA:
- Velvet Toilet Tissue
- AGENCIA:
- Roose & Partners
New Stronger Double Velvet 2
- MARCA:
- Velvet Toilet Tissue
- AGENCIA:
- Roose & Partners
New Stronger Double Velvet 1
- MARCA:
- Velvet Toilet Tissue
- AGENCIA:
- Roose & Partners
Bus T, Decision
- MARCA:
- Velvet
- AGENCIA:
- Roose & Partners
Footbath
- MARCA:
- Double Velvet
- AGENCIA:
- Roose & Partners
Crunch Time
- MARCA:
- Velvet
- AGENCIA:
- Roose & Partners
Minimalist
- MARCA:
- Double Velvet
- AGENCIA:
- Roose & Partners
Signs
- MARCA:
- Bodyform
- AGENCIA:
- Roose & Partners