| Título | Footbath |
| Agencia | Roose & Partners |
| Campaña | Velvet |
| Anunciante | SCA Group |
| Marca | Double Velvet |
| Posted | Marzo 2000 |
| Producto | Toilet Tissue |
| Sector Empresarial | Salud, higiene y productos farmacéuticos |
| Lema | Theres Toilet Tissue and Theres Velvet |
| Sinopsis | VELVET TOILET TISSUE. CREATING A NEW BRAND How do you replace one of the nations best-loved brand names on a lowinterest category product without losing brand share? Roose solved this problem for SCA Hygiene by creating an even more powerful brand icon. The amusing lady featured is a snobbish suburban busybody for whom Velvet toilet tissue is the height of luxury and sophistication. And the consumers love her. In fact, since Kleenex was dropped from the Velvet advertising, far from declining, market share has actually increased. |
| Medio | Televisión |
| Duración | |
| Mercado | Reino Unido |
| Director creativo | Nick Fordham |
| Director creativo adjunto | Danny Lloyd |
| Responsable de conceptos / redactor | Karen Duffin |
| Director artístico | Richard Ward |
| Productor de la agencia | Jessica Ferguson |
| Realizador | Graham Rose |
| Actor /Celebridad | Anne Penfold |
| Música | Bobby Vinton |
| Productora | Rose Hackney Barber |
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