| Título | Rough Choice |
| Agencia | Downtown Partners |
| Campaña | Rough Choice |
| Anunciante | Anheuser-Busch |
| Marca | Bud Light |
| Posted | May 2000 |
| Producto | Beer |
| Sector Empresarial | Cervezas, sidras, cervezas ligeras |
| Sinopsis | Two guys are at the convenience store buying beer, toilet paper, chips, canned food etc. Their credit card does not work, and they do not have enough money for the purchase. They have to make a rough choice... Bud Light beer or toilet paper. They choose the beer and ask for a paper bag. |
| Medio | Televisión |
| Duración | |
| Mercado | Estados Unidos |
| Director creativo | John Immesoete |
| Responsable de conceptos / redactor | Barry Burdiak |
| Director artístico | John Hayes |
| Productor de la agencia | Bryan Sweeney |
| Realizador | Steve Chase |
| Productora | Reactor Films |
| Responsable de conceptos / redactor | Patrick Knoll |
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