Hartford Funds - "The New Face of Global"

Publicis Sapient

Publicis Sapient Boston, Estados Unidos

6786

Título	The New Face of Global
Agencia	Publicis Sapient
Campaña	The New Face of Global
Anunciante	Hartford Funds
Marca	Hartford Funds
Posted	Abril 2014
Sinopsis	In 2013, Hartford Mutual Funds set out to create their own identity and unique brand positioning. They came to us with a simple proposition: “Make us known for our global expertise and products.” They weren’t top of mind among their audience of financial What they needed was a simple, clear message that put a stake in the ground for their position in the global fund category. While many financial services companies feature people in their ads (often stock imagery), we chose to turn that notion on its head. In fact, the currency that “heads up” each ad represents the top holding of that respective fund. The click through rate is up 29% from last year, and the overall engagement is up 24% compared to the previous year. With a click through rate of .18% it is handily beating category benchmarks of .05%.
Medio	Publicidad en revistas
Worldwide Chief Creative Officer	Gaston Legorburu
Director ejecutivo de creación	Barry Fiske
Director creativo	Alan Pafenbach
Director creativo adjunto	Jason Huber
Director artístico	Carlos Pérez
Diseñador	Erika Decker
Diseñador	Carlos Pérez
Responsable de conceptos / redactor	Jason Huber
Strategy	Ezra Englebardt
Analyst	Chichi Okekek
Director Program Management	Amy Snelling
Director de cuentas	Francesca Sorrentino
Associate Program Management	Rachel Birchler
Client Service Director	Anthony DiFranco