Red Cross - "What would you choose: Live or Die"

Sra. Rushmore

Sra. Rushmore Madrid, España

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Marca: Red Cross
País: España

Anunciante: International Commitee of Red Cross

Título	What would you choose: Live or Die
Agencia	Sra. Rushmore
Campaña	Choose
Anunciante	International Commitee of Red Cross
Marca	Red Cross
Fecha de primera difusión/publicación	2019 / 2
Sector Empresarial	Acciones Caritativas, fundaciones, voluntariado
Sinopsis	In this spot, two friends discuss their futures in the hypothetical case of a nuclear explosion in that moment and the consequences their choices would have on their lives.
Filosofía	The objective of “Choose” is to raise awareness about an issue of extreme importance: nuclear weapons and the necessity of all countries coming together to ban them. In 2017, 122 governments (accounting for 63% of the international community) voted in favour of the Treaty on the Non-Proliferation of Nuclear Weapons (TNPT), seeking to end once and for all a threat that, since the Cold War, has become increasingly present. Currently nine countries in the world posses nuclear weapons that include weapons with a destructive capacity one thousand times greater than that unleashed in Hiroshima 70 years ago. That’s why the International Committee of the Red Cross wants to encourage all governments to adhere to the TNPT, while at the same time raise awareness amongst the public regarding the importance of the issue. The campaign is particularly keen on reaching the youngest segment of the population, many of whom are completely unaware of these types of weapons and their destructive consequences.
Medio	Televisión
Duración	112 seconds
Realizador	Nacho Gayán
Productora	Agosto
Director de publicidad	Enrique Mestre
Director ejecutivo de creación	Miguel García Vizcaíno
Director ejecutivo de creación	Marta Rico
Miembro del equipo creativo	David Titos
Miembro del equipo creativo	Jesús Beltrán
Productor de la agencia	Santiago Romero
Productor de la agencia	Isabel Gálvez
Director de cuentas	Clemente Manzano
Director de cuentas	Laura Fuentes
Productor ejecutivo	Toni Moreno
Productor de la productora	Miguel Angel Fernandez-Belando
Director de producción	Meri Ingelmo
Director de fotografía	Christos Voudouris
Assistant Director	Laura Garcia
Assistant Director	Marc Lobón
Assistant Director	Carlos Villafaina
Casting	Kharmel Cochrane
Montador	Marc Soria
Responsable de vestuario / estilista	Jo Ryan
Make-Up Artist	Sally Uribe
Postproducción	Marc Farreras
Efectos especiales	Juan-Carlos Dávila
Sonido	Albert Gay
Colorista	Pana Argueta
Colorista	Nhb Studios
Efectos especiales	Rafael Solorzano
Compositor de música	IVAN LLOPIS
Compositor de música	BANJO SOUNDSCAPES