Audi - "Strings"

DDB Barcelona

DDB Barcelona Barcelona, España

Premios

10471

Marca: Audi
País: España

Anunciante: Audi

Título	Strings
Agencia	DDB Barcelona
Campaña	Strings
Anunciante	Audi
Marca	Audi
Posted	Febrero 2008
Producto	A4
Sector Empresarial	Automóviles
Lema	A car created as none before
Sinopsis	An advert as none before Under the motto A car created as none before, the new spot for Audi presents a method of construction that nobody would ever associated with a car. Based on a concept from the agency DDB Barcelona, Nacho Gayán filmed a movie that has, at least, a bit of magic. Could a car be entirely constructed just with pieces of string? The answer to this question takes shape right in front of our eyes, when a team of proffesional puppeteers and magicians conducted by Philip Noble, episcopalian priest and skilled juggler, join together to perform a work of visual art, an intricate dance of handmade craft and technique.
Filosofía	Agosto, the company in charge of production, reached the objective of this campaign working with an original premise in mind: no post-production or special effects trickery would be used. It had to be crafted carefully, honestly, and even with certain kind of naif quality: what you see is what we made.
Problema	Constructing an entire set in the city of Prague for the advert of the new Audi A4 was not the trickiest part of the filming. Previously came the far more challenging task of conceptualize and design a production that truly fitted the slogan. The movie had to communicate the never done before concept not only with the images, but with its mood as well.
Medio	Televisión
Duración	90 seconds
Mercado	España
Producción musical	BSO
Director creativo	Alberto Astorga
Director artístico	Jaume Badia
Responsable de conceptos / redactor	Alfredo Binefa
Realizador	Nacho Gayán
Productor de la agencia	Vicky Moñino
Productor de la agencia	Toni Moreno
Montador	Fabrizio Rosetti
Ejecutivo de cuentas	Paco López
Director de cuentas	Francesca González
Director de fotografía	Paco Femenía
Productora	Agosto
Postproducción	Metropolitana