| Título | Driveway |
| Agencia | Wunderman Thompson Toronto |
| Campaña | Health - ParticipACTION |
| Anunciante | ParticipACTION |
| Marca | ParticipACTION |
| Posted | Enero 2008 |
| Sector Empresarial | Seguridad pública, salud e higiene |
| Problema | Canada's Participaction was an organization with a very clear mandate: they wanted to get Canadian kids active again. Fact is, this was the first generation of kids who'd have a shorter life expectancy than their parents. Scary stuff. They were looking for a campaign that brought this powerful statistic to life. In a way that would get people talking, but also in a way that wouldn't blame parents. Hence, a 12 year old boy watering his driveway not able to go to the dance because he was getting a colonoscopy! |
| Medio | Televisión |
| Duración | |
| Mercado | Canadá |
| Productor de la agencia | Clair Galea |
| Realizador | John Mastromonaco |
| Director de cuentas | Michelle Milos |
| Director creativo | Don Saynor |
| Responsable de conceptos / redactor | Don Saynor |
| Director ejecutivo de creación | Martin Shewchuk |
| Ejecutivo de cuentas | Shelby Spigelman |
| Montador | Richard Unruh |
| Director ejecutivo de creación | Paul Wales |
| Director artístico | Jeff Wilbee |
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