Título | Oil Samples |
Agencia | Rethink Communications Inc. |
Campaña | No Tankers |
Anunciante | Dogwood Initiative |
Marca | Dogwood Initiative |
Fecha de primera difusión/publicación | 2014 / 11 |
Sector Empresarial | Asociaciones de información y de la lucha contra la enfermedad |
Sinopsis | This DM piece was created for Dogwood Initiative’s No Tankers campaign in an effort to raise awareness of the environmental risks of bringing more oil tankers to the British Columbia coast. A take on the traditional direct mail sample, each tanker-shaped package was filled with black, gooey oil and mailed across BC, literally bringing the debate right into people’s homes. |
Medio | Prensa y publicaciones |
Director creativo | Ian Grais |
Director creativo | Chris Staples |
Director artístico | Tony Woods |
Director artístico | Leia Rogers |
Responsable de conceptos / redactor | Leia Rogers |
Diseñador | Tony Woods |
Account Services | Scott Lyons |
Account Services | Shelley Ong |
Productor | Cary Emley |
Productor | Sue Wilkinson |