| Título | Pour Perfectly |
| Brief | The smack, the shake, the roll, or maybe a butter knife? What’s the best way to get Heinz ketchup out of its glass bottle? People have been seeking the answer for years. Now finally they have it. The Heinz Pour Perfect Bottle is a limited edition bottle with a label that indicates the perfect pouring angle. At last, the famously slow-moving condiment can be enjoyed a little sooner. |
| Agencia |
Rethink Communications Inc.
|
| Campaña |
Pour Perfectly
|
| Anunciante |
Kraft Heinz
|
| Marca |
Heinz Ketchup
|
| Posted | Noviembre 2019 |
| Sector Empresarial | Mayonesa, ketchup, mostazas
|
| Sinopsis | The smack, the shake, the roll, or maybe a butter knife? What’s the best way to get Heinz ketchup out of the glass bottle? People have been searching for the answer for years. We decided to give them one.We created the Heinz Pour Perfect Bottle, a limited edition glass bottle with an updated label to guide people to the perfect pouring angle. Finally, our famously slow-moving condiment can be enjoyed a little sooner. |
| Medio |
Case Study
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| Director ejecutivo de creación |
Chris Staples
|
| Director ejecutivo de creación |
Ian Grais
|
| Director creativo |
Mike Dubrick
|
| Director creativo |
Joel Holtby
|
| Director creativo |
Aaron Starkman
|
| Director creativo |
Christina Yu
|
| Director artístico |
Hayley Hinkley
|
| Responsable de conceptos / redactor |
Jacquelyn Parent
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| Illustrator |
Erin Maguire
|
| Strategist |
Sean McDonald
|
| Strategist |
Julian Morgan
|
| Productor de la productora |
Alex Butt
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| Production Coordinator |
Spencer J. Houghton
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| Print Producer |
Narine Artinian
|