| Título | Ridiculous Lights |
| Agencia | DDB Canada |
| Campaña | Ridiculous - Power Smart |
| Anunciante | BC Hydro |
| Marca | Power Smart |
| Posted | Octubre 2010 |
| Sector Empresarial | Producción de energía, materias primas, minerales |
| Sinopsis | The popularity of the anti-waste movement can be seen everywhere. Re-usable travel mugs, water bottles and shopping bags all prove that this philosophy is getting stronger but, for some reason, wasting power isn't seen in the same light. BC Hydro wanted to remind British Columbians that, just like with other resources, wasting power is something to be avoided |
| Medio | Televisión |
| Duración | |
| Realizador | Michael Downing |
| Director creativo | Cosmo Campbell |
| Director creativo | Dean Lee |
| Director creativo | Terra Cochrane |
| Responsable de conceptos / redactor | Neil Shapiro |
| Director artístico | Chris Moore |
| Productor de la agencia | Sue Bell |
| Responsable de cuentas de agencia | Karen Martin |
| Postproducción | School |
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