| Título | Birding the Net |
| Agencia | Goodby Silverstein & Partners |
| Campaña | Birding the Net |
| Anunciante | National Audubon Society |
| Marca | National Audubon Society |
| Posted | Febrero 2012 |
| Sector Empresarial | Cultura, ocio y deporte |
| Lema | Birding the Net |
| Sinopsis | Birding the Net is an integrated online social media game from Audubon that lets you locate and collect animated birds living all across the Internet. We released 34 birds as banner ads over various websites. Players who register their e-mail address and collect all the birds were eligible for amazing prices. |
| Medio | Case Study |
| Director creativo | Niklas Lilja |
| Director ejecutivo de creación | Jeff Goodby |
| Director creativo | Joakim Borgström |
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