ChildFund International - "#TakeItDown"

WRTHY

WRTHY New York, Estados Unidos

Premios

3667

This ad is part of the ACT Responsible Collection

Marca: ChildFund International
País: Estados Unidos

Anunciante: ChildFund International

Título	#TakeItDown
Agencia	WRTHY
Campaña	#TakeItDown
Anunciante	ChildFund International
Marca	ChildFund International
Fecha de primera difusión/publicación	2023 / 9
Sector Empresarial	Derechos Humanos
Lema	help us #takeitdown
Sinopsis	Technology created this monster, only technology can take it down. The campaign aims to build public support to pressure tech companies to proactively remove child sexual abuse content from their platforms.
Filosofía	The film drives viewers to ChildFund.org/takeitdown, a WRTHY designed microsite where the public can learn more about the dangers children face online and access resources for parents and survivors. A unique one-click public pressure tool allows our audience to tell policymakers to act NOW. #TakeItDown is the first campaign of its kind on this issue, bringing together partners, influencers and the public to ensure all children are safe online.
Problema	The amount of child sexual abuse imagery online has exploded. Tech companies aren't doing enough to protect children online, and they're only required to report child sexual abuse material when it's reported to them.
Medio	Web Film
Duración	68 seconds
Más información	https://www.childfund.org/
Productora	Biscuit Filmworks NY
Director ejecutivo de creación	Lew Willig
Director creativo	Mark Girand
Productor	Harry Lowell
Productor	Betsy Beale
Productor	Ari Wilhem
Productor	Margaux Ravis
Diseñador	Jaadi Fonseca
Realizador	Noam Murro
Productor ejecutivo	Shawn Lacy
Editorial	Work Editorial Stewart Reeves
Efectos especiales	Parliament Enca Kaul