American Red Cross - "The Great Escape"

BBDO New York

BBDO New York New York, Estados Unidos

8823

This ad is part of the ACT Responsible Collection

Marca: American Red Cross
País: Estados Unidos

Anunciante: American Red Cross

Título	The Great Escape
Agencia	BBDO New York
Campaña	The Great Escape
Anunciante	American Red Cross
Marca	American Red Cross
Fecha de primera difusión/publicación	2021 / 4
Sector Empresarial	Seguridad pública, salud e higiene
Sinopsis	Seven lives are lost to home fires every day in the US – more than all natural disasters combined. In an effort to change these statistics, the American Red Cross is launching “The Great Escape,” a PSA aimed at educating families on home fire safety. This campaign focuses on preparing families with two simple steps: Practicing a 2-minute fire drill, and Testing smoke alarms monthly. To bring this message to life, the work features a surreal universe where toys have come alive and are practicing a timely evacuation from their dollhouse—a scene which we later realize is a figment of one child’s imagination.
Medio	Televisión
Duración	60 seconds
Productora	Biscuit Filmworks NY
Música	Human
Global Chief Creative Officer	David Lubars
SVP/Creative Director	Roberto Danino
SVP/Creative Director	Anne Lac
SVP/Creative Director	Gary du Toit
SVP/Creative Director	Lance Vining
Responsable de conceptos / redactor	Ryan Sheehy
Responsable de conceptos / redactor	Emma Wren
Director artístico	Tamara Yakov
SVP, Group Executive Producer	Alex Gianni
Associate Producer	Jason Guzman
Music Producer	Julia Millison
Senior Strategic Planner	Alexandra Britt
Realizador	Noam Murro
Managing Director/Partner	Shawn Lacy
Productor ejecutivo	Andrew Travelstead
Productor	Emily Skinner
Responsable de la producción	Sean Moody
DP	Eric Schmidt
Jefe de decorados	Brock Houghton
Production Supervisor	Jennifer Berry
Montaje	Rock Paper Scissors NY
Montador	Paul Hardcastle
Managing Director	Eve Kornblum
Editorial Producer	Lisa Barnable
Assistant Editor	Tim Mika
Flame Producer	Barbara Kontarovich
Flame Artist	Edward Reina
Colorization	Primary Pictures
Colorista	Daniel De Vue
Executive Producer Color	Thatcher Peterson
Color Producer	Jenny Bright
Audio Post Production	Heard City
Mixer	Tom Morris
Mix Producer	Andi Lewis
Mix Executive Producer	Sasha Awn
Mix Executive Producer	Jackie James
Managing Director, Mix	Gloria Pitagorsky
Compositor de música	John Christopher Barnes
Music Creative Lead	Morgan Visconti
Executive Producer, Music	James Dean Wells