Título | Parking |
Agencia | Naga DDB Malaysia |
Campaña | Parking |
Anunciante | EUT Fashion |
Marca | Wonderbra |
Posted | Noviembre 2005 |
Producto | Bra |
Sector Empresarial | Ropa |
Lema | Wonderbra |
Sinopsis | A car drives around with its horning blaring incessantly. People are puzzled. As we see the lady driver's legs stepping out of her car, the horn stops blaring. Titles reveal that it's Wonderbra. |
Filosofía | Use the sound of a car horn to illustrate how "well-endowed" a woman can become with Wonderbra - without a single shot of any bosoms. |
Problema | Malaysia is a Islamic country. Showing lingerie and cleavage on TV commercials is forbidden. |
Resultado | Malaysians who saw this TVC got the message instantly and this helped establish Wonderbra's USP. |
Medio | Televisión |
Duración | |
Mercado | Malasia |
Empresa de creación sonora | Ram - |
Productor de la productora | Ira Carrisa |
Director artístico | Constantine Chew |
Realizador | Barney Chua |
Responsable de conceptos / redactor | Jovian Lee |
Productor de la agencia | Wei Sian Lee |
Director ejecutivo de creación | Ted Lim |
Director creativo | Alvin Teoh |
Director de cuentas | Theresa Yeow |