Ted Lim
Chief Creative Officer at Dentsu Singapore
Singapore, Singapur
TítuloParking
Agencia
Campaña Parking
Anunciante EUT Fashion
Marca Wonderbra
PostedNoviembre 2005
Producto Bra
Sector Empresarial Ropa
Lema Wonderbra
Sinopsis A car drives around with its horning blaring incessantly. People are puzzled. As we see the lady driver's legs stepping out of her car, the horn stops blaring. Titles reveal that it's Wonderbra.
Filosofía Use the sound of a car horn to illustrate how "well-endowed" a woman can become with Wonderbra - without a single shot of any bosoms.
Problema Malaysia is a Islamic country. Showing lingerie and cleavage on TV commercials is forbidden.
Resultado Malaysians who saw this TVC got the message instantly and this helped establish Wonderbra's USP.
Medio Televisión
Duración
Mercado Malasia
Empresa de creación sonora
Productor de la productora
Director artístico
Realizador
Responsable de conceptos / redactor
Productor de la agencia
Director ejecutivo de creación
Director creativo
Director de cuentas

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