Perth Zoo - "The Worlds Biggest Show of Hands"

The Brand Agency

The Brand Agency West Perth, Australia

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Título	The Worlds Biggest Show of Hands
Agencia	The Brand Agency
Campaña	Big Hands
Anunciante	Perth Zoo
Marca	Perth Zoo
Posted	Noviembre 2011
Sector Empresarial	Parques de atracciones, parques zoológicos
Sinopsis	The Brand Agency and Perth Zoo has created an experiential campaign to help save the critically endangered Sumatran orangutan from extinction. It is estimated that there are as few as 6300 left in the wild today. In just over two weeks, Semeru will become the world first zoo born male orangutan to be released back into the wild, in a protected rainforest in Sumatra. To coincide this the agency has created The World Biggest Show of Hands to help in the fight for their survival. Social media, radio, print and posters direct people to a dedicated website, www.theirhands.com.au where visitors can have their palm and future read, contrasting it with those of the Orangutan. These can then be digitally uploaded so they can added to the thousands of real handprints that make up a giant mural being created live at the zoo
Medio	Case Study
Director ejecutivo de creación	Garry Horner
Realizador	Sean Ascroft
Miembro del equipo creativo	Tim Seddon
Miembro del equipo creativo	Gene Brutty