Smirnoff Ice Double Black With Guarana - "Explore the Night"

J. Walter Thompson Cape Town

J. Walter Thompson Cape Town Cape Town, Sudáfrica

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Título	Explore the Night
Agencia	J. Walter Thompson Cape Town
Campaña	Explore the Night
Anunciante	Brandhouse
Marca	Smirnoff Ice Double Black With Guarana
Fecha de primera difusión/publicación	2014 / 10
Sector Empresarial	Cócteles premezclados
Sinopsis	JWT Cape Town was tasked with the challenge to conceptualise the marketing campaign and creative platform for Smirnoff Ice Double Black With Guaranathat would appeal to the tech-savvy, urban 20-something South African consumer, a campaign that embodies what it means to be young, up for anything and eager to embrace night-time adventures with a group of friends. The objectives of the campaign were to increase awareness and cultivate an emotional connection between consumers and the product (SIDBWG), without sounding, looking and feeling like every other brand targeting this consumer. Instead of telling consumers what's cool, what to do and where to go, the brand would rather showcase what our consumers were already doing, and enhance their night-time experiences.
Medio	Web Film
Duración	60 seconds
Más información	www.explorethenight.com
Director ejecutivo de creación	Jonathan Lang
Director creativo	Gareth Pretorius
Concepción / Redacción	Jonathan Commerford
Strategy Director	Misti Watson
DIRECTOR DE SERVICIO AL CLIENTE	Paul Grater
Director de cuentas	Larry Leyden
Agency	J. Walter Thompson MEA