Super-Pharm - "The live drone beach report"

BBR Saatchi & Saatchi

BBR Saatchi & Saatchi Ramat Gan, Israel

6492

This ad is part of the ACT Responsible Collection

Marca: Super-Pharm
País: Israel

Anunciante: Super-Pharm

Título	The live drone beach report
Agencia	BBR Saatchi & Saatchi
Campaña	The live drone beach report
Anunciante	Super-Pharm
Marca	Super-Pharm
Fecha de primera difusión/publicación	2016 / 9
Sector Empresarial	Venta al detalle, distribución y cadenas de restaurantes
Filosofía	We decided to create and broadcast the 1st ever Live Drone Beach Report.A real-time aerial view of Israel's busiest beaches aired 30 minutes before 'Sun Safe Hours’.This meant beach goers could scan the beaches and find the one that still had the perfect spot!A win win situation for all involved.
Problema	In a country where skin cancer incidence is among the highest in the world and UV radiation one of the strongest, Super-Pharm as Israel's largest pharmacy retailer and a major player in sun awareness education wanted to encourage people to go to the beach during 'Sun Safe Hours' The problem is that to get the best spot on the beach you've got to get there early, when the sun is most dangerous. So how do you help people protect themselvesand still get the perfect spot?
Medio	Interactivo
Duración	94 seconds
Chief Executive Officer (CEO)	Yossi Lubaton
Responsable de la creación	Jonathan Lang
Director ejecutivo de creación	Idan Levy
Responsable de conceptos / redactor	Ronni Azulay
Director artístico	yuval zuckerman
Jefe de cuentas	Noa Sharf
Ejecutivo de cuentas	Ronny Chaikin
Chief Strategy Officer	Shai Nissenboim
Strategic Planning Director	Roni Arisson
Responsable de la producción	Dorit Gvili
Productor de la productora	Maya Palmon
Productor de la productora	Eran Harel
Traffic Director	Ronit Doanis
Traffic Director	Avia Ben Ishay
Montador	Dan Deutsch
Productora	Go Live
Voice	Ben Ben-Baruch