Título | HBO Voyeur |
Agencia | SPCSHP |
Campaña | HBO Voyeur - Home Box Office |
Anunciante | Home Box Office, Inc. |
Marca | HBO |
Posted | Abril 2008 |
Producto | hbovoyeur.com |
Sector Empresarial | Medios de comunicación, publicidad, edición y producción |
Filosofía | HBO used the trifecta of an outdoor event, web film, and interactive website to display their capabilities in the art of storytelling. Last summer in Manhattan a giant life-size movie was projected onto the side of an apartment building. It appeared to show what was happening inside the individual apartments, with individual inhabitants going on with their domestic activities. Passersby could seemingly peek into the lives of the city dwellers. A website was also launched with a dedicated blog and a unique web film titled "The Watcher" to add suspense and increase interaction and audience engagement. HBO's effort earned mention in New York Magazine as "brilliant" and "highbrow". One million unique viewers saw the online content in the first three weeks with fully half of HBO's On Demand viewers watching it within the first week. Original music was composed to fit each story. |
Medio | Sitios de Internet |
Duración | |
Más información | www.hbovoyeur.com |
Realizador | Jake Scott |
Productor | Jules Daly |
Productor | Frances McGivern |
Productor | David Mitchell |
Jefe de cuentas | Jessica Mailloux |
Director creativo | David Carter |
Director creativo | Michael Smith |
Responsable de conceptos / redactor | Greg Hahn |
Responsable de conceptos / redactor | David Carter |
Responsable de conceptos / redactor | Michael Smith |
Productora | Little Minx |
Director ejecutivo de creación | Greg Hahn |
Director artístico | David Carter |
Productor ejecutivo agencia | Brian DiLorenzo |
Content Producer | Jiffy Iuen |
Jefe de cuentas | Rob Rawley |
Jefe de cuentas | Juliane Sunderland |
Responsable de la creación | David Lubars |
Responsable de la creación | Bill Bruce |