Título | Tail Orchestra |
Agencia | BBDO New York |
Campaña | Tail Orchestra |
Anunciante | Mars Petcare |
Marca | Pedigree |
Fecha de primera difusión/publicación | 2024 / 4 |
Sector Empresarial | Comida para mascotas, productos y servicios para el cuidado de animales domésticos |
Sinopsis | In this experiment, dogs were presented with PEDIGREE treats and other less appealing stimuli (think broccoli and an empty BBQ pit). The responses of the dogs’ tails conducted music ranging from slow and mellow to bright and joyful, which the orchestra followed, showing us the joy that dogs bring to their humans, and that Pedigree treats bring to the dogs. |
Medio | Web Film |
Duración | |
Chairman | David Lubars |
Global Chief Creative Officer | David Lubars |
Chairman | Luiz Sanches |
Regional Chief Creative Officer | Luiz Sanches |
Responsable de la creación | Matt MacDonald |
Director ejecutivo de creación | Peter Kain |
Director ejecutivo de creación | Marcelo Nogueira |
Director creativo | Breno Balbino |
Director creativo adjunto | Luz Arroyo |
Project Director | Mark Lester |
Group Executive Producer | Becky Burkhard |
Productor | Esther Lee |
Business Affairs Manager | Kathleen Bannon |
EVP | Joshua Steinman |
Senior Director | Joshua Steinman |
EVP | Alex Gianni |
Responsable de la producción | Alex Gianni |
Music Producer | Julia Millison |