Título | Bruises |
Agencia | Dentsu Jayme Syfu |
Campaña | I Vow Signature |
Anunciante | Gabriela Philippines |
Marca | Gabriela Philippines |
Posted | Enero 2011 |
Sector Empresarial | Violencias domésticas, agresiones sexuales |
Lema | I vow to fight violence against women |
Filosofía | On their 25th Anniversary, Gabriela renewed their commitment to protect women's rights through the iVow signature campaign. To encourage more people to sign, we decided to show how each and every pledge could help lessen the pain. |
Medio | Case Study |
Responsable de la creación | Merlee Cruz Jayme |
Responsable de conceptos / redactor | Merlee Cruz Jayme |
Director ejecutivo de creación | Eugene Demata |
Director artístico | Eugene Demata |
Director ejecutivo de creación | Katrina Tapang |