|Título||Lyric Opera: Opera Death Radio|
|Agencia||Ogilvy & Mather|
|Campaña||Lyric Opera: Opera Death Radio|
|Anunciante||Lyric Opera Of Chicago|
|Marca||Lyric Opera Of Chicago|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Lugares de espectáculos|
|Filosofía|| The message we wanted to convey through this radio campaign is that when you think opera, you shouldn’t be thinking of the stereotypical, stiff, boring pastime of the elites. The social snobbery usually associated with this art form is a thing of the past. Think instead of an imaginative, living, breathing art form created by men and women artists of intemperate genius and still fostered today by gifted composers and performers. |
These radios debunk in a funny way some of the myths related to the Opera art form aiming to attract the younger generations and to give an idea of the “new” Lyric Opera of Chicago.
|Jefe de cuentas||Kelsy Zemanski|
|Responsable de la creación||Joe Sciarrotta|
|Director creativo||Mark Bruker|
|Director creativo||Hital Pandya|
|Director creativo||Luissandro Del Gobbo|
|Productor de la agencia||Maggy Lynch-Hartley|
|Sound Engineer||Joe Griffin|
|VP Marketing and Communications||Lisa Middleton|
|Director of Communications||Holly H. Gilson|
|Sr. Director, Marketing & Audience||Tracy C. Galligher Young|
|Associate Producer||Justin Moreno|
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