Joe Sciarrotta
USA CCO at Ogilvy & Mather, Chicago
Chicago, Estados Unidos
TítuloLyric Opera: Opera Death Radio
Campaña Lyric Opera: Opera Death Radio
Anunciante Lyric Opera Of Chicago
Marca Lyric Opera Of Chicago
Fecha de primera difusión/publicación
Sector Empresarial Lugares de espectáculos
Filosofía The message we wanted to convey through this radio campaign is that when you think opera, you shouldn’t be thinking of the stereotypical, stiff, boring pastime of the elites. The social snobbery usually associated with this art form is a thing of the past. Think instead of an imaginative, living, breathing art form created by men and women artists of intemperate genius and still fostered today by gifted composers and performers.

These radios debunk in a funny way some of the myths related to the Opera art form aiming to attract the younger generations and to give an idea of the “new” Lyric Opera of Chicago.
Medio Radio
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Director creativo
Director creativo
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Sound Engineer
VP Marketing and Communications
Director of Communications
Sr. Director, Marketing & Audience
Associate Producer

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