Budweiser - "Out the hate "

Anomaly Toronto

Anomaly Toronto Toronto, Canadá

1556

This ad is part of the ACT Responsible Collection

Marca: Budweiser
País: Canadá

Anunciante: InBev / Labatt Brewing Company

Título	Out the hate
Agencia	Anomaly Toronto
Campaña	#TapeOutHate
Anunciante	InBev / Labatt Brewing Company
Marca	Budweiser
Fecha de primera difusión/publicación	2022 / 1
Sector Empresarial	Bebidas
Sinopsis	A movement to eradicate racism in hockey, both on and off the ice.
Filosofía	“Canada’s Game” was never truly inclusive. #TAPEOUTHATE drew inspiration from the real personal experiences of professional hockey players who dealt with racial discrimination their entire lives, and continue to grapple with it today. The campaign gave fans a means to take action by transforming hockey tape into a physical symbol of solidarity with BIPOC players.The campaign incited action on the ice, around rinks, and at homes across North America.
Medio	Case Study
Duración	120 seconds
Director del grupo de creación	Neil Blewett
Director creativo	Étienne Bastien
Art Director/Design	Jose Rivas
Art Director/Design	Graham Nhlamba
Responsable de conceptos / redactor	Lexie Hoffmeyer
Responsable de conceptos / redactor	Neil Blewett
Head of Design	Shawn Lambino
Business Director	Alexander Espinosa
Jefe de cuentas	Danielle Haberman
Productor de la agencia	Annya Williams
Group Planning Director	Mahmoud El Kattan
Social Strategist	Matthew Stasoff
Global Head of DE&I	Kristi Henderson
Group Business Head	Matt Holton
CEO/Partner	Candace Borland
Association	Hockey Diversity Alliance
Founder & chairman	Akim Aliu
Director of client services ZGM	Ben Archer
Social media strategist ZGM	Logan Widdicombe
Media Agency	Dentsu Canada
Group Account Director	Lynn Mayer
Associate Director	Chris Pallotta
Supervisor	Tamara Sanchez-Vegas
Media Planning Assistant	Dhanushi Varma
Experiential Agency	SALT XC
Jefe de cuentas	Nathan Brown
Director de cuentas	Steve Benetti
Account Coordinator	Marc Tedesco
Production (Agency)	Steam Films
Director	James Michael Chiang
Productor ejecutivo	Jill Brennan
Productor delegado	Jeremiah LaPointe
Director de fotografía	Shady Hanna
Account - Audio Production House	Grayson Music
Music Director	Tyson Kuteyi
Compositor de música	Tyson Kuteyi
Compositor de música	Jeff Milutinovic
Sound Engineer	Brian Bernard
Postproducción	The Vanity
Transfer	Andrew Exworth
Online Artist	Michael Medeiros
Productor	Kayla Baxter
Postproducción	Nimiopere
Montador	Raj Ramnauth
Assistant Editor	Bryan Rueben
Productor ejecutivo	Julie Axell