| Título | The Watch |
| Agencia | Leo Burnett Toronto |
| Campaña | The Watch |
| Anunciante | Melanin Gamers |
| Marca | Melanin Gamers |
| Fecha de primera difusión/publicación | 2022 / 7 |
| Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
| Sinopsis | Racist language is everywhere in online gaming, but even though over 80% of gamers face harassment, developers haven’t done anything to stop it.So we helped gamers do what developers wouldn’t. By turning Twitch’s built-in clip function into a weapon for gamers to fight racism themselves, we worked with the organization Melanin Gamers, and created The Watch — gaming’s first community watch.To join, you just had to clip racism when you heard it on Twitch and DM it to us on Twitter, where we used it to put pressure on developers to take real action, all while building a community of allies that continues to grow to this day. |
| Medio | Case Study |
| Montaje | Married to Giants |
| Audio | Vapor Music Group |
| President | Ben Tarr |
| Responsable de la creación | Jane Co |
| Responsable de la creación | Steve Persico |
| Responsable de la creación | Lisa Greenberg |
| Managing Director | Natasha Dagenais |
| Responsable de cuentas de agencia | Natasha Dagenais |
| Chief Strategy Officer | Tahir Ahmad |
| Director creativo | Kohl Forsberg |
| Director artístico | Tyler Mckissick |
| Director of Creative Technology | Hadas Grossman - VP |
| Director of Creative Technology | Felix Wardene |
| Post | Hadas Grossman - VP |
| Post | Gord Cathmoir |
| Impresión | Hadas Grossman - VP |
| Impresión | Gord Cathmoir |
| Productor | Mike Spilchuk |
| Director de cuentas | Mike Spilchuk |
| Montador | Ryan Hunt |
| Assistant Editor | Liam Crawford |
| Assistant Editor | SMITH |
| Productor ejecutivo | Erin Scott |
| Realizador | Brendan Quinn |
| Audio | Grayson Music Group |
| Productor ejecutivo | Kelly McCluskey |
| Realizador | Mark Domitric |
| Compositor de música | Tyson Kuteyi |
| Senior Producer | Nicholas Shaw |
| PR | Pomp and Circumstance |
| MÍDIA | Starcom |
| MÍDIA | Apex Exchange |
| Supervisor | Jennifer Lee |
| Técnico Digital | Jennifer Lee |
| Técnico Digital | Senior Associate Art Buyer |
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