| Título | Chairs |
| Agencia | Modernista! |
| Campaña | Chairs |
| Anunciante | General Motors Corp. |
| Marca | Hummer |
| Posted | Agosto 2005 |
| Sector Empresarial | Automóviles |
| Sinopsis | This spot truly breaks new ground in the automotive category (and in most categories for that matter) on so many fronts. First of all, the use of modern dance to convey not only precision and performance, but to give you a sense of what it is like to experience the H3 as well. Secondly, an original dance music trak from a world-renowned DJ, and finally, the apparent and dramatic implosion of a new black midsize H3. As has been the case on a number of previous HUMMER spots, we will be debuting this spot next week as a :60 and a :30. We will also be creating a "Behind the Scenes" video about this incredible HUMMER production that will soon be availible to view on HUMMER.com. |
| Medio | Televisión |
| Duración | |
| Mercado | Estados Unidos |
| Efectos especiales | Methodstudios |
| Director ejecutivo de creación | Lance Jensen |
| Director ejecutivo de creación | Gary Koepke |
| Director artístico | Gary Koepke |
| Responsable de conceptos / redactor | Lance Jensen |
| Productor de la agencia | Charles Wolford |
| Productora | RadicalMedia |
| Montador | Angus Wall |
| Realizador | Daniel Askill |
| Director de fotografía | Toby Irwin |
| Artista / Dibujante | Paul Oakenfold |
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