Charles Inge
Founding Partner, Creative at The&Partnership
London, Reino Unido
TítuloLitany
Agencia
Campaña Litany
Anunciante The Independent
Marca The Independent
Fecha de primera difusión/publicación 1998 / 10
Producto The Independent
Sector Empresarial Periódicos, revistas, libros
Sinopsis A sequence of black and white images supported by voice over reminds us of all the things we are told not to do: "Don't talk. Don't touch. Don't walk. Don't walk at night. Don't walk on the right. Don't drink. Don't think..." These images oppose the text increasing the awareness towards social issues. The ad ends: "...Don't buy. Don't read."
Filosofía The text is read by John Cooper-Clark who is a well-known British poet.
Medio Televisión
Duración
Mercado Reino Unido
Director creativo
Responsable de conceptos / redactor
Director artístico
Productor de la agencia
Realizador
Actor /Celebridad
Productora
Productor de la productora
Fotógrafo

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