Charles Inge
Founding Partner, Creative at The&Partnership
London, Reino Unido
TítuloShapes
Agencia
Campaña Shapes
Anunciante Carphone Warehouse
Marca TalkTalk
PostedMay 2005
Sector Empresarial Servicios de telecomunicaciones
Lema Let's do it together
Sinopsis Shapes is the 2nd TalkTalk brand campaign. In it we see groups of people 'coming together' to form shapes representing reasons why people use the TalkTalk landline phone service to talk.
Filosofía In order to provide a strong enough proposition for TalkTalk to overcome the customer inertia associated with changing provider, the CHI Group, recommended re-building the TalkTalk product and business model. In addition to offering cheaper calls, we proposed giving all TalkTalk customers free calls at any time between each other and asking them to grow the company amongst themselves. The ‘people’s phone company’ big idea was launched in April 2004.
Problema In the UK, the home telecoms market has historically been completely dominated by one provider, British Telecom. In no other category has one brand been so dominant. In 2001 the market was de-regulated and The Carphone Warehouse launched TalkTalk as a cheaper alternative to BT.
Medio Televisión y Cine
Duración
Mercado Reino Unido
Productora
Director creativo
Realizador
Director artístico
Director artístico
Director creativo

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