Executive Creative Director
at
Publicis Groupe
Lausanne Area, Switzerland, Suiza
| Título | Billy the Kid |
| Agencia | Leo Burnett Amsterdam |
| Campaña | Marlboro - Flashbacks |
| Anunciante | Altria |
| Marca | Marlboro |
| Posted | Julio 2000 |
| Producto | Flashbacks |
| Sector Empresarial | Tabaco |
| Sinopsis | To meet some relevant modern consumer values (social values, hedonism), Marlboro sponsors an unique music concept: Flashbacks. Well-known and talented Dutch bands play the music of their heroes. The concerts are in small places, the communication by postering, flyers, promotion teams, Freecards, advertising and a lot of free publicity. Visitors of the concerts who become Flashback Card Members receive a magazine, Backstage, for free. |
| Medio | Prensa y publicaciones |
| Director creativo | Martijn van Sonsbeek |
| Responsable de conceptos / redactor | Rob Schippers |
| Responsable de conceptos / redactor | Jan-Willem Vergouwen |
| Director artístico | Andre Schopman |
| Director artístico | Robert Van den Heuvel |
| Fotógrafo | Paul Wensveen |
Más creaciones
VER TODONothing But Fish
- MARCA:
- John West
- AGENCIA:
- Leo Burnett Amsterdam
Seine Puller
- MARCA:
- Marlboro
- AGENCIA:
- Leo Burnett Amsterdam
Shadow
- MARCA:
- Chesterfield
- AGENCIA:
- Leo Burnett Amsterdam
Somebody
- MARCA:
- Chesterfield
- AGENCIA:
- Leo Burnett Amsterdam
Starbucks
- MARCA:
- Marlboro
- AGENCIA:
- Leo Burnett Amsterdam
Tenton Ranch
- MARCA:
- Marlboro
- AGENCIA:
- Leo Burnett Amsterdam
Sundown Ropers
- MARCA:
- Marlboro
- AGENCIA:
- Leo Burnett Amsterdam
Stream Leaper
- MARCA:
- Marlboro
- AGENCIA:
- Leo Burnett Amsterdam
Totem
- MARCA:
- Marlboro
- AGENCIA:
- Leo Burnett Amsterdam