Solar City - "Fish Tank"

Arnold

Arnold Boston, Estados Unidos

8121

Marca: Solar City
País: Estados Unidos

Anunciante: Solar City

Título	Fish Tank
Agencia	Arnold
Campaña	At Home with Ra
Anunciante	Solar City
Marca	Solar City
Posted	Agosto 2015
Sector Empresarial	Otros
Sinopsis	SolarCity is featuring a new character in it’s most recent batch of ads and, spoiler alert, it’s a ancient deity with the head of a falcon. That’s right, America’s number one solar provider has teamed up with Arnold Worldwide and Ra, the Egyptian sun god, to remind everyone that a company with serious clean energy goals can still have a sense of humor. The new campaign features the fowl-faced sun god helping out around the house – vacuuming, trimming the hedges and powering reading lamps. And while the visuals are otherworldly, the message is simple: Put the infinite power of the sun to work and save. Because, at the end of the day, that’s what SolarCity is all about. To bring this environmentally-conscious deity to life Arnold turned to Hungry Man’s Conor Byrne, a Cannes Young Director Award winner and two-time 2015 Cannes Lion recipient. Conor’s ability to ground the fantastical in every day settings was a perfect fit for the supernaturally routine world that Arnold and SolarCity were attempting to construct.
Medio	Televisión
Duración	30 seconds
Responsable de la creación	Wade Devers
Productor ejecutivo	Kevin Byrne
Responsable de la creación	Jim Elliott
Montador	Aaron Langley
Realizador	Conor Byrne
Director ejecutivo de creación	Pete Johnson
Director del grupo de creación	Sean McBride
Director artístico	Nate Donabed
Responsable de conceptos / redactor	Josh Kahn
Productor de la agencia	Sean Vernaglia
Productor adjunto agencia	Hillary O'Rourke
Productor delegado	Tyler Byrne
Cinematografia	Scott Henriksen