| Título | Our Town |
| Brief | Jack Daniel’s is a product of Lynchburg, Tennessee. From fifth generation citizens to a man who can lift a 526-pound barrel of whiskey, to a woman named Hiawatha Kitty McGee, “Our Town” brings the people of Lynchburg to the world. Every person in the ad is an actual resident of Lynchburg, and it was scripted on the day, as folks showed up. |
| Agencia | Arnold |
| Campaña | Our Town |
| Anunciante | Brown-Forman Corporation |
| Marca | Jack Daniel's |
| Posted | Noviembre 2017 |
| Sector Empresarial | Whisky, ginebra, vodka? |
| Sinopsis | Jack Daniel’s is a product of Lynchburg, TN. Its culture, its residents, and the traditions that have created and preserved it for 150 years. From the 5th generation citizens, to a man that can lift a 526-pound barrel of whiskey, to a woman named Hiawatha Kitty McGee, “Our Town” brings the people of Lynchburg, TN to the world. Every person in the ad is an actual resident of Lynchburg, and it was scripted on the day, as folks showed up. All in all, not a bad way to spend a Tennessee day. In a field. In July. With no shade. |
| Medio | Televisión |
| Global Chief Creative Officer | Jim Elliott |
| Productor ejecutivo | Wade Devers |
| Director artístico | Chris Valencius |
| Responsable de conceptos / redactor | Jonathan Graham |
| Productor | William Near |
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