St John Ambulance - "Helpless"

BBH

BBH London, Reino Unido

28191

Título	Helpless
Agencia	BBH
Campaña	Helpless
Anunciante	St John Ambulance
Marca	St John Ambulance
Fecha de primera difusión/publicación	2012 / 9
Sector Empresarial	Seguridad pública, salud e higiene
Sinopsis	It follows the journey of a man who is diagnosed with cancer, undergoes treatment, and survives only to die as a result of choking at a family gathering because no one knows the basic first aid that could have saved his life.
Filosofía	Up to 140,000 people die each year in situations where first aid could have helped save their lives. This is as many as die from cancer, according to leading first aid charity St John Ambulance
Problema	To generate a debate and awareness around the importance of first aid.
Medio	Televisión
Sonido	Factory Studios
Postproducción	MPC LDN
Productor de la agencia	Matthew Towell
Director creativo	Ian Heartfield
Director creativo	Matt Doman
Miembro del equipo creativo	Charlene Chandrasekaran
Miembro del equipo creativo	Danny Morris
Director de publicidad	Scott Jacobson
Sonido	Will Cohen
Montador	Andy McGraw
Postproducción	Jean Clemont
Director de fotografía	Federico Alfonzo
Productor	Josh Barwick
Productor ejecutivo	James Bland
Productor ejecutivo	James Studholme
Realizador	Benito Montorio
Productora	Blink Pictures
Team Manager	Katie Beevers
Team Director	Emma Brooker
Strategist	Carl Mueller
Strategic Business Lead	Ann Marie Costelloe