Nissan X-Trail with intelligent forward collision warning - "Predictive Radio Spots"

TBWA\RAAD

TBWA\RAAD Dubai, Emiratos Árabes Unidos

Premios

4170

Marca: Nissan X-Trail with intelligent forward collision warning
País: Emiratos Árabes Unidos

Anunciante: AWR Arabian Automobiles

Título	Predictive Radio Spots
Agencia	TBWA\RAAD
Campaña	Predictive Radio Spots
Anunciante	AWR Arabian Automobiles
Marca	Nissan X-Trail with intelligent forward collision warning
Fecha de primera difusión/publicación	2018
Sector Empresarial	Automotor
Filosofía	How does a brand bring their complicated and complex intelligent driving technology to life through a radio spot? It's not an easy task, but that's exactly what Nissan did through some smart thinking and innovative executions. To do this, Nissan drew parallels between their intelligent forward collision warning feature, the ability for the vehicle to predict what’s in front of you and intervene when needed, and the ability of the radio spot to predict the next upcoming advertisement. If Nissan's predictive radio spot was followed by a spa ad, we told you it was coming up. If what was coming up was an as for money transfers, we let you know that, too. Nissan is the leader in automotive technology. Through their Intelligent Mobility technology, they’ve successfully become the leaders in electric vehicles, autonomous vehicles, and vehicles with connected technology. However, most people are unaware of Nissan's leadership position in intelligent vehicle technology, and to make matters worse, getting people to understand these complicated and confusing innovations is a difficult communications task. Nissan needed to make people aware of and understand their intelligent mobility technology in a way that was clear, concise, and intriguing to increase test drives of the Nissan X-Trail. Spot #1 "Visit an Arabian Automobiles Nissan showroom and test drive the Nissan X-Trail 2019 with intelligent forward collision warning let's you know what's ahead, before you do....fried chicken. Finger linking good KFC zinger chicken fillet strips." Spot #2 "Visit an Arabian Automobiles Nissan showroom and test drive the Nissan X-Trail 2019 with intelligent forward collision warning let's you know what's ahead, before you do...money transfers. UAE online exchange money transfers. UAE offers the best exchange rate."
Medio	Radio
Duración	12 seconds
Responsable de la creación	Walid Kanaan
Director ejecutivo de creación	Manuel Bordé
Director ejecutivo de creación	Fouad Abdel Malak
Art Director ACD	Oswaldo Sa
Director artístico	Pedro Velasquez
Responsable de conceptos / redactor	Tarik Frank
Managing Director	Ghassan Kassabji
Account Executive	Richard Rao
Head of Production	Rouba Asmar
Corporate Communications Director	Romy Abdelnour
Creative Services Managers	Hazem Atieh
Creative Services Managers	Ezzat Habra
Ingeniero de sonido	Lucas Duque
Planificador estratégico	Garrett Olexiuk