| Título | Raise a Glass |
| Agencia | The Many |
| Campaña | Raise A Glass |
| Anunciante | Brown-Forman Corporation |
| Marca | Finlandia Vodka |
| Fecha de primera difusión/publicación | 2015 / 3 |
| Sector Empresarial | Whisky, ginebra, vodka? |
| Sinopsis | The films include toasts to World Water Day and a call to action for consumers to get behind the pure water cause. Consumers are encouraged to post photos raising a glass in celebration with the hashtag #4PureWater - which in turn will trigger Finlandia to donate $1 in their name to pure water initiatives. This new marketing approach in the United States is a direct tie to brand’s heritage and dedication to pure water. The campaign rolls out with additional shareable videos of personal toasts made by celebrities and influencers, including American musician and surfer Donavon Frankenreiter and world renowned surfer and photographer Clark Little, who also provides the voiceover for the Finlandia shorts. |
| Medio | Web Film |
| Duración | |
| Director creativo | Scott Harris |
| Realizador | Harrison Boyce |
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