| Título | Parachute |
| Agencia | DDB Group Aotearoa |
| Campaña | Coastguard's MayDay Appeal week |
| Anunciante | New Zealand Coastguard |
| Marca | New Zealand Coastguard |
| Posted | Julio 2011 |
| Sector Empresarial | Acciones Caritativas, fundaciones, voluntariado |
| Lema | This Time it's the NZ Coastguard Asking for Help |
| Filosofía | New Zealand Coastguard volunteers work 365 days a year, saving lives on our seas. But as they rely on donations for funding, this month Coastguard turns the tables by asking for help from the very people whose lives they save. Their cry for help went out via a DDB New Zealand print campaign, in the lead up to Coastguard's MayDay Appeal week. |
| Medio | Prensa y publicaciones |
| Director ejecutivo de creación | Toby Talbot |
| Director creativo | Regan Grafton |
| Director artístico | Brett Colliver |
| Responsable de conceptos / redactor | Simone Louis |
| Retocador | Gordon Moir |
| Fotógrafo | Steve Boniface |
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