| Título | Fireworks |
| Agencia | WHYBIN\TBWA TEQUILA |
| Campaña | "No excuses" Programme |
| Anunciante | Shine |
| Marca | Shine |
| Fecha de primera difusión/publicación | 2015 / 2 |
| Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
| Sinopsis | Charity organisation Shine has launched a powerful new radio campaign to generate awareness and funding for its "No Excuses" programme, a 20 week positive change programme that helps men who have used abuse against family members to change their behaviour and develop respectful relationships.The ads, which focus around the commonly held belief that domestic violence increases after a sporting loss, are recorded in sports commentary style and feature two of New Zealandâs most high profile rugby commentators; Tony âTJâ Johnson and Scott âSumoâ Stevenson. The ads initially appear to be a commentary of a sports match, but as they unfold it becomes clear they are in fact a commentary of domestic abuse. |
| Medio | Radio |
| Duración | |
| Más información | http://www.2shine.org.nz |
| Director ejecutivo de creación | Toby Talbot |
| Director ejecutivo de creación | Dave King |
| Director creativo | Lisa Fedyszyn |
| Director creativo | Jonathan McMahon |
| Director creativo | Steve Kane |
| Productor de la agencia | Polly Stoker |
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