My Food Bag - "Dinner Makes Families"

Saatchi & Saatchi New Zealand

Saatchi & Saatchi New Zealand Wellington, Nueva Zelanda

2479

Título	Dinner Makes Families
Agencia	Saatchi & Saatchi New Zealand
Campaña	Families Make Dinner, Dinner Makes Families
Anunciante	My Food Bag
Marca	My Food Bag
Fecha de primera difusión/publicación	2018 / 7
Sector Empresarial	Servicios domésticos
Filosofía	My Food Bag has launched a new brand campaign, Families Make Dinner, Dinner Makes Families, via Saatchi & Saatchi New Zealand. The work highlights the importance of quality time spent around the dinner table and also introduces a new character to help deliver this message - Russell the Brussels Sprout. The campaign launched with the first 60" in cinemas and the 60" TVC went live last night, with 30" spots across the following weeks, along with supporting online and digital content including an interactive digital storybook for children. Each week an AR enabled sticker in deliveries releases a new chapter of audio that takes Russell and his friends on their adventures. Russell the animated Brussels Sprout character was created by Assembly.
Medio	Televisión y Cine
Duración	60 seconds
Marketing Manager	Sarah Moller
Chief Marketing Officer (CMO)	Louise Cunningham
Responsable de la creación	Toby Talbot
Media Agency	Zenith Optimedia New Zealand
Production Company	Assembly
Director	Damon Duncan
Producer	Helen Naulls
Music Company	Liquid Studios
Composer	Peter van der Fluit
Music Producer	Tamara O'Neill
Animation Company	Assembly