Gatorade - " Gatorade Billboard Refrigerator"

lew'lara\TBWA

lew'lara\TBWA São Paulo, Brasil

8367

Título	Gatorade Billboard Refrigerator
Agencia	lew'lara\TBWA
Campaña	Billboard Refrigerator
Anunciante	PepsiCo Inc.
Marca	Gatorade
Fecha de primera difusión/publicación	2014 / 1
Sector Empresarial	Bebidas gaseosas
Filosofía	Sideline billboards are a common sight at soccer stadiums. As a result, people hardlyeven notice them anymore. With a small budget and lots of creativity, we overhauleda Gatorade sideline billboard by turning it into a fridge full of Gatorade bottles thatplayers could drink from to replenish nutrients lost during a match
Resultado	With a low budget we achieved 104 teams. In 22 days. On 343 matches. 23 thousandliters of sweat. 15 thousand liters of Gatorade. 6.5 million people watched thechampionship. 3 million people watched the final on Rede Globo, the biggest TVChannel in Brazil. The activation was broadcast live by Brazil’s main sportsnetworks: Globo, ESPN and SporTV.
Medio	Case Study
Duración	61 seconds
Mercado	Brasil
Director creativo	Manir Fadel
Director creativo	Felipe Luchi
Director creativo	Cesar Herszkowicz
Miembro del equipo creativo	Bernardo Romero
Miembro del equipo creativo	Vinny Couto
Miembro del equipo creativo	Ricardo Dolla
Responsable de cuentas de agencia	Valentina Ursini
Responsable de cuentas de agencia	Gabriela Marino
Productora	7 Films
Montador	Roberto Pereira
Producción de sonido	Mugshot Sound Producer
Voice	Animal Studios
Fotógrafo	Paola Vianna
Fotógrafo	Thiago Angst
Retocador	Andre Santos
RTV	Luzia Oliveira
RTV	Michele Pavao