TAC - "Pillow"

Clemenger BBDO Melbourne

Clemenger BBDO Melbourne Melbourne, Australia

9646

Título	Pillow
Agencia	Clemenger BBDO Melbourne
Campaña	Drowsy Driving
Anunciante	Transport Accident Commission TAC
Marca	TAC
Fecha de primera difusión/publicación	2014 / 4
Sector Empresarial	Seguridad Vial
Lema	You can't fight sleep
Sinopsis	Drowsy driving is dangerous and potentially deadly. If you're already behind the wheel when you start to feel drowsy, the best remedy is to pull over and have a 15 minute powernap. You may think you can push through drowsiness, but you can't fight sleep. All day sleep inducing chemicals build up in your brain, they eventually reach a tipping point, sending you off to sleep, which can happen any time and anywhere. The best way to avoid drowsy driving is to get a good night's sleep.
Medio	Televisión
Duración	31 seconds
Managing Partner	Lee Simpson
Director de cuentas	Jess Hughes
Director de cuentas	Kelly McBride
Director de cuentas	Jarrick Lay
Productor de la agencia	Pip Heming
Productor ejecutivo agencia	Sonia Von Bibra
Director artístico	Russel Fox
Responsable de conceptos / redactor	Wayne Ching
Responsable de la creación	James McGrath
Realizador	Mark Molloy
Productora	Exit Films
Director de fotografía	Jeremy Rouse
Director ejecutivo de creación	Ant Keogh
Empresa de creación sonora	Byron Scullin
Empresa de creación sonora	Electric Dreams
Director de publicidad	Jodi Gubana