Nando Cohen
Director at LOBO/Vetor Zero
São Paulo, Brasil
TítuloDots
Título (Lengua original)Pontos
Agencia
Campaña Dots - DNFB
Anunciante Dorina Nowill Foundation for the Blind
Marca Dorina Nowill Foundation for the Blind
Fecha de primera difusión/publicación 2007 / 4
Producto Institucional
Sector Empresarial Acciones Caritativas, fundaciones, voluntariado
Lema They can see
Sinopsis A person formed by white dots walks across a black background. Then, everything disappears and a person that was walking transforms into a text in Braille.
Filosofía The solution was to create a spot that would make people aware that the books in Braille are one of the main channels for blind and visually impaired people.
Problema To collect donations to produce books in braille for the blind.
Resultado Campaign is still on air. It has had positive repercussion so far, collecting donations for the cause.
Medio Televisión
Duración
Mercado Brasil
Director artístico
Responsable de conceptos / redactor
Director creativo
Realizador
Director creativo
Ejecutivo de cuentas
Productor de la agencia
Director de cuentas

Personas relacionadas con esta creación

Anuncios Relacionados

Trending

Crea tu Perfil Público and become a member of AdForum

Get Started