Título | Dots |
Título (Lengua original) | Pontos |
Agencia | WMcCann |
Campaña | Dots - DNFB |
Anunciante | Dorina Nowill Foundation for the Blind |
Marca | Dorina Nowill Foundation for the Blind |
Fecha de primera difusión/publicación | 2007 / 4 |
Producto | Institucional |
Sector Empresarial | Acciones Caritativas, fundaciones, voluntariado |
Lema | They can see |
Sinopsis | A person formed by white dots walks across a black background. Then, everything disappears and a person that was walking transforms into a text in Braille. |
Filosofía | The solution was to create a spot that would make people aware that the books in Braille are one of the main channels for blind and visually impaired people. |
Problema | To collect donations to produce books in braille for the blind. |
Resultado | Campaign is still on air. It has had positive repercussion so far, collecting donations for the cause. |
Medio | Televisión |
Duración | |
Mercado | Brasil |
Director artístico | Daniel Chagas Martins |
Responsable de conceptos / redactor | Mario Cintra |
Director creativo | Adriana Cury |
Realizador | Nando Cohen |
Director creativo | Danilo Janjácomo |
Ejecutivo de cuentas | Diogo Monteiro |
Productor de la agencia | Paula Moraes |
Director de cuentas | Nicia Passos |