Título | Pool |
Agencia | Grey Group China |
Campaña | Pool |
Anunciante | Wuhan Euro Dongxihu Brewery Co. Ltd. |
Marca | Cool Beer |
Posted | Septiembre 2004 |
Producto | Cool Beer |
Sector Empresarial | Cervezas, sidras, cervezas ligeras |
Sinopsis | STRAP LINE: The refreshing cool sensation. |
Filosofía | To launch Cool Beer in home ground Wuhan during Summer. Wuhan city is known as one of the three fire of China due to the extreme summer heat. |
Medio | Cartel |
Mercado | China |
Fotógrafo | Joseph Chiu |
Director creativo | Kevin Lee |
Director artístico | Kevin Lee |
Director artístico | Sam Shen |
Director creativo | Chun Fat Wong |
Director artístico | Michael Wong |
Other | Chan Chou Wong |
Responsable de conceptos / redactor | Xu Yan |