| Título | Take Care And Dry Off Properly |
| Agencia |
McCann London
|
| Campaña |
Take Vaseline Intensive Care Of Yourself - Elida Fabergé
|
| Anunciante |
Unilever
|
| Marca |
Vaseline Intensive Care
|
| Fecha de primera difusión/publicación |
2000 / 4
|
| Producto |
Male Anti-Perspirant Deoderant
|
| Sector Empresarial | Desodorantes
|
| Lema | Take Vaseline Intensive Care of Yourself |
| Sinopsis | Single page colour and with single subject as main focus, bold headline, minimal body copy and strapline. |
| Filosofía | This Ad is part of an established campaign built on the feeling of healthly skin to move the brand forward we needed to capitalise and build on vaselines core heritage of trusted, no-nonsense, problem solving efficacy and 'playback' to the consumer the 'UK feel' they associate with Vaseline. |
| Problema | To prompt reappraisal of the brand and help move the brand from a functional problem solver to a positive and relevant contributor for deoderant to communicate the skins friendly benefits. |
| Medio |
Publicidad en revistas
|
| Mercado | Reino Unido |
| Director creativo |
Luke White
|
| Responsable de conceptos / redactor |
Stuart Fermor
|
| Director artístico |
Niel Anderson
|
