Royal Life Saving - "Water. It's only safe while you're watching. Keep Watch."

303 MullenLowe

303 MullenLowe Sydney, Australia

5859

This ad is part of the ACT Responsible Collection

Marca: Royal Life Saving
País: Australia

Anunciante: Royal Life Saving Association

Título	Water. It's only safe while you're watching. Keep Watch.
Agencia	303 MullenLowe
Campaña	Water. It's only safe while you're watching. Keep Watch.
Anunciante	Royal Life Saving Association
Marca	Royal Life Saving
Fecha de primera difusión/publicación	2017 / 11
Sector Empresarial	Instituciones/Organizaciones no gubernamentales
Filosofía	Royal Life Saving is today launching a campaign via 303MullenLowe Sydney. Filmed in a suburban backyard, viewers see two parents keeping half an eye on their son while they tend to other activities. The moment they turn away, the water shows its dark side; the moment they turn back, the water is instantly safe again. Every year, fatal and non-fatal drowning incidents occur across Australia. Between 1 July 2002 and 30 June 2017, 461 children aged 0-4 years drowned in Australia. Of these, half occurred in home swimming pools. In 100% of child drowning cases in home swimming pools, active adult supervision had either lapsed or was entirely absent.
Medio	Televisión y Cine
Duración	45 seconds
Productora	Good Oil
Chief Executive Officer (CEO)	Justin Scarr
TV Producer	Ana Pinheiro
Planner	Sarah May
Managing Partner	Tony Dunseath
Head of TV	Sean Ascroft
Production	Sean Ascroft
Director ejecutivo de creación	Richard Morgan
Responsable de conceptos / redactor	Misa McConnell
Responsable de conceptos / redactor	Sean Vrabel
DIRECTOR DE SERVICIO AL CLIENTE	Tony Dunseath
Business Director	Felix Curry
Sound Production	Nylon
Post Production House	The Editors
Producer	Chana McLallen
Executive Producer	Sam Long
Director de fotografía	Danny Ruhlmann
Director	Curtis Hill