Título | WWE Moving Day |
Brief | In January 2020, WWE made the move to BT Sport after 30 years with Sky.Every UK fan needed to know that WWE had a new home. But with reduced budgets, BT Sport needed an idea that would maximise earned media.WWE Moving Day combined the chaos of WWE with the drama of a big house move, taking the world’s biggest sports entertainment brand across London from Sky in the West, to BT Sport in the East. For real.We turned a complicated rights deal into an immersive WWE storyline that broke out of fans’ screens and onto the streets.WWE superstars became our media as our multi-channel takeover dragged fans into the move and along for the ride. Culminating in a house-warming party, trashed by wrestling royalty.The move delivered £3,024,294 in earned media from PR alone. A 12:1 ROI, doubling the 2019 average viewing figures in the process. |
Agencia |
Wunderman Thompson UK
|
Campaña |
WWE Moving Day
|
Anunciante |
BT
|
Marca |
BT Sports
|
Posted | Diciembre 2020 |
Sector Empresarial | Programas y cadenas de televisión y radio
|
Sinopsis | In January 2020, WWE made the move to BT Sport after 30 years with Sky.Every UK fan needed to know that WWE had a new home. But with reduced budgets, BT Sport needed an idea that would maximise earned media.WWE Moving Day combined the chaos of WWE with the drama of a big house move, taking the world’s biggest sports entertainment brand across London from Sky in the West, to BT Sport in the East. For real.We turned a complicated rights deal into an immersive WWE storyline that broke out of fans’ screens and onto the streets.WWE superstars became our media as our multi-channel takeover dragged fans into the move and along for the ride. Culminating in a house-warming party, trashed by wrestling royalty.The move delivered £3,024,294 in earned media from PR alone. A 12:1 ROI, doubling the 2019 average viewing figures in the process. |
Medio |
Case Study
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Responsable de la creación |
Steve Aldridge
|
Director creativo |
Christopher Mckee
|
Director creativo |
Richard Morgan
|
Miembro del equipo creativo |
Josh Baggott
|
Miembro del equipo creativo |
Sam Huckle
|
Chief Client Officer |
Matt Steward
|
Managing Partner |
Andy Lane
|
Business Director |
Phil Watson
|
Responsable de cuentas de agencia |
Natalie Wilson
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Productor de la productora |
Jonah Werth
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Event producer |
Chloe James
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Diseñador |
Tyler Hendy
|
Diseñador |
Tom Kolodotschko
|
Director de proyectos |
Nora Svedmark
|