Título | Fresco |
Agencia | 180 Amsterdam |
Campaña | adidas +10 |
Anunciante | adidas |
Marca | adidas |
Posted | Abril 2007 |
Sector Empresarial | Prendas deportivas |
Sinopsis | SUMMARY Every four years, rivalry between sports brands intensifies as each brand attempts to leverage the FIFA World Cup and its audience of billions. With the tournament in adidas homeland of Germany, 2006 was going to be the most competitive World Cup to date. However, with their +10 campaign, adidas succeeded in capturing the real values of football and exceeded their communications and commercial objectives to become the undisputed brand winner of the World Cup. |
Medio | Exterior |
Mercado | Alemania |
Director creativo | Kurt-Georg Dieckert |
Director creativo | Stefan Schmidt |
Director artístico | Boris Schwiedrzik |
Responsable de conceptos / redactor | Helge Blöck |
Responsable de cuentas de agencia | Falk Lungwitz |
Responsable de cuentas de agencia | Bela Ziemann |
Illustrator | Felix Reidenbach |
Comprador de arte | Martina Kersten |
Productor de la agencia | Katrin Dettmann |
Productora | Methodik Management |
Director de proyectos | Sirkka Köster |
Planificador estratégico | Moritz Kiechle |
Media Agency | Carat |