Bela Ziemann
Chief Strategy Officer at Le Pub
Milan, Italia
TítuloFresco
Agencia
Campaña adidas +10
Anunciante adidas
Marca adidas
PostedAbril 2007
Sector Empresarial Prendas deportivas
Sinopsis SUMMARY

Every four years, rivalry between sports brands intensifies as each brand attempts to leverage the FIFA World Cup™ and its audience of billions. With the tournament in adidas’ homeland of Germany, 2006 was going to be the most competitive World Cup to date. However, with their +10 campaign, adidas succeeded in capturing the real values of football and exceeded their communications and commercial objectives to become the undisputed brand winner of the World Cup.
Medio Exterior
Mercado Alemania
Director creativo
Director creativo
Director artístico
Responsable de conceptos / redactor
Responsable de cuentas de agencia
Responsable de cuentas de agencia
Illustrator
Comprador de arte
Productor de la agencia
Productora
Director de proyectos
Planificador estratégico
Media Agency Carat

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