Mercedes Benz - "Fire Marks"

Moma Propaganda

Moma Propaganda São Paulo, Brasil

3101

Título	Fire Marks
Agencia	Moma Propaganda
Campaña	Fire Marks
Anunciante	Daimler AG
Marca	Mercedes Benz
Fecha de primera difusión/publicación	2018 / 5
Sector Empresarial	Automotor
Filosofía	In Brazil, all vehicles leave the assembly line stamped with a large identification number, and our idea was to stop putting numbers on the busses and instead give names to these vehicles. Specifically, the names of people who were injured or killed in attacks of this nature. Every year, hundreds of buses are targets of arson in Brazil. The purpose of such vandalism is to draw awareness and attention to a protest or grievance. However, such a practice results in serious consequences for innocent people who have nothing to do with the issue. The names and stories of drivers and passengers who are hurt or even killed in such incidents are often forgotten by society and they end up becoming just a statistic or number. For example, take the case of bus driver Jefferson Alves da Silva, who suffered burns to part of his body as he heroically saved a handicapper passenger from flames.
Medio	Interactivo
Duración	120 seconds
Director creativo	Rodolfo Sampaio
Director artístico	Guilherme Martins
Director artístico	Bruno Campanelli
Responsable de conceptos / redactor	Rafael de Miranda
Production	PBA Cinema
Director	Santi Dulce
Photographer	Nixon Freire
client	Walter Barbosa
Client	Curt Axthelm
Client	Jucimara Miotto