Minute Maid - "Minute Maid - 'Cones' Digital Short"

Publicis Sapient

Publicis Sapient Boston, Estados Unidos

20104

Marca: Minute Maid
País: Estados Unidos

Anunciante: Coca-Cola Company

Título	Minute Maid - 'Cones' Digital Short
Agencia	Publicis Sapient
Campaña	Minute Maid Digital videos - Pure Squeezed
Anunciante	Coca-Cola Company
Marca	Minute Maid
Fecha de primera difusión/publicación	2012 / 2
Sector Empresarial	Zumos y bebidas de fruta
Lema	Minute Maid Pure Squeezed tastes so much like a fresh, ripe orange that oranges are upset”
Sinopsis	“Minute Maid Pure Squeezed tastes so much like a fresh, ripe orange that oranges are upset”—a simple thought that drove an integrated campaign for Minute Maid and their newest product. On TV, Modern Family’s Ty Burrell served as moderator between the juice and an upset orange. And in the social space, we extended the campaign with three digital shorts that brought this ‘upset orange’ storytelling into the real world and the supermarket juice aisle. By pairing our quirky short stories with a faux-suspense humor, we created content that linked directly to the overarching story while still extending into new territory.
Filosofía	Minute Maid 'Cones' digital short is the digital social extension supporting a larger campaign story for the Minute Maid Pure Squeezed brand Has anyone seen this happening in the juice aisle? Minute Maid Pure Squeezed tastes as good as a fresh, ripe orange—and oranges are upset.
Medio	Web Film
Más información	https://www.facebook.com/MinuteMaid?sk=app_337395346303385
Agency	SapientRazorfish
Responsable de la creación	Gaston Legorburu
Montador	Andres Ripoll
Director artístico	Omar Mendez
Responsable de conceptos / redactor	Cynthia Posillico
Responsable de conceptos / redactor	Casey Woods
Director creativo adjunto	Sasha Kobrynich
Director ejecutivo de creación	Juan Morales
Director creativo	Andrew Goldstein
Director creativo	James Allen