James Allen
Realizador at Shelter
San Francisco, Estados Unidos
TítuloScratch Boards
Agencia
Campaña Scratch Boards
Anunciante Activision
Marca Tony Hawk’s Pro Skater 1 and 2
Fecha de primera difusión/publicación 2022 / 3
Sector Empresarial Consolas de videojuegos
Filosofía Tony Hawk’s Pro Skater Launches “Scratch Boards.” Limited-Edition Promotional Decks With Special Prizes Hidden Beneath The Paint. Activision, Tony Hawk and DAVID Madrid team up to create these special decks that reward skaters only after they scratch them, similar to a scratch card.

The more you skate, the more you scratch your skateboard. That’s the whole idea behind Activision’s latest campaign. In collaboration with Birdhouse, the video game publisher is launching a promotion where skaters just need to slide the boards to find the codes beneath the paint and redeem different Tony Hawk’s Pro Skater 1+2 prizes.

Medio Integrated Media/360 Activation
Duración
Global Chief Creative Officer
Global Chief Operating Officer (COO)
Director ejecutivo de creación
Director ejecutivo de creación
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Director artístico
Director artístico
Director artístico
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Montador
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DP
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