Minute Maid - "Minute Maid - 'Chase' Digital short"

Publicis Sapient

Publicis Sapient Boston, Estados Unidos

6448

Título	Minute Maid - 'Chase' Digital short
Agencia	Publicis Sapient
Campaña	Minute Maid Digital videos - Pure Squeezed
Anunciante	Coca-Cola Company
Marca	Minute Maid
Fecha de primera difusión/publicación	2012 / 3
Sector Empresarial	Zumos y bebidas de fruta
Lema	“Minute Maid Pure Squeezed tastes so much like a fresh, ripe orange that oranges are upset”
Sinopsis	“Minute Maid Pure Squeezed tastes so much like a fresh, ripe orange that oranges are upset”—a simple thought that drove an integrated campaign for Minute Maid and their newest product. On TV, Modern Family’s Ty Burrell served as moderator between the juice and an upset orange. And in the social space, we extended the campaign with three digital shorts that brought this ‘upset orange’ storytelling into the real world and the supermarket juice aisle. By pairing our quirky short stories with a faux-suspense humor, we created content that linked directly to the overarching story while still extending into new territory. This latest release of "Chase" is the second in a series of three digital shorts we concepted and produced for the Minute Maid brand.
Medio	Web Film
Agency	SapientRazorfish
Director de cuentas	Angicel Morales
Responsable de conceptos / redactor	Casey Woods
Director artístico	Sasha Kobrynich
Director ejecutivo de creación	Juan Morales
Director creativo	Andrew Goldstein
Director creativo	James Allen