Palazzo del Sol - "The Palazzo del Sol Experience"

Publicis Sapient

Publicis Sapient Boston, Estados Unidos

11470

Marca: Palazzo del Sol
País: Estados Unidos

Anunciante: Fisher Island Realty Sales

Título	The Palazzo del Sol Experience
Agencia	Publicis Sapient
Campaña	The Palazzo del Sol Experience
Anunciante	Fisher Island Realty Sales
Marca	Palazzo del Sol
Fecha de primera difusión/publicación	2014 / 10
Sector Empresarial	Destinaciones (Países y lugares)
Sinopsis	Fisher Island—the embodiment of old-school luxury, tucked just off the coast of Miami. With square footage more expensive than Manhattan, it’s real estate unlike any other. So as Fisher prepared to unveil their first new building in a decade, we redesigned the sales process for their ultra-wealthy clients. It starts with an invite-only website full of special features, from video balcony views (shot by octocopter before the building existed) to a special twist on Google Street View that allows buyers to explore the island via helicopter, golf cart and yacht. Then agents bring clients the island on an iPad, a simple but sleek digital tool that surfaces floorplans, photography, and renderings with a touch. But the real magic happens in The Island Immersion Room—a custom-built environment which provides sales agents a totally new way to cater to exactly what their clients want to see. At the heart of the room is a special interactive table, surrounded by high-def video walls—a setup which allows the sales agent to become a composer for their client. And if there’s something the client loves, the sales agent can simply swipe to a monitor—and it’s magically up on display.
Medio	Digital Installation
Duración	121 seconds
Worldwide Chief Creative Officer	Gaston Legorburu
North America Chief Creative Officer	Gary Koepke
Director ejecutivo de creación	Robert Kleman
Director ejecutivo de creación	Matthew Atkatz
Director creativo	James Allen
Director creativo	Andrew Goldstein
Director creativo	Eddie Gomez
Director creativo adjunto	Cesar Santos
Director creativo adjunto	Matt Kelsen
Senior Art Director	Frank Gomez
Creative technologist	Steve Cucinotta
Diseñador	Hugo Broche
Diseñador	David Iglesias
Diseñador	John Gonzalez
VP Client Services	Matt Kujawa
Senior Account Director	Debbie Casey
Responsable de cuentas de agencia	Melissa Acosta
Director of Technology	Jay Wilson
Senior Manager, Interactive Development	Alex Toledo
Senior Manager, Mobile Solutions	Ben Wakeman
Developer, Mobile Solutions	Jenelle Walker