ADT - "Ving Takes Over ADT Social"

Publicis Sapient

Publicis Sapient Boston, Estados Unidos

10458

Marca: ADT
País: Estados Unidos

Anunciante: ADT Security System

Título	Ving Takes Over ADT Social
Agencia	Publicis Sapient
Campaña	Ving Takes Over ADT Social
Anunciante	ADT Security System
Marca	ADT
Fecha de primera difusión/publicación	2015 / 2
Sector Empresarial	Servicios domésticos
Filosofía	The insight: after 140 years in business, ADT had plenty of legacy and not a lot of relevance for tech-savvy security buyers. What they needed was a new voice to appeal to a new audience. So we launched a social takeover of the ADT Facebook and Twitter accounts starring Ving Rhames as the new face (and brand embodiment) of ADT—illustrating their marriage of strength and smarts. His obvious strength was also matched with a surprising warmth that mirrors the duality of the brand itself. This new Ving lens became a common thread, speaking to the world of security and automation in a decidedly new way. Our new tone was strong. And so were our results. Facebook and Twitter engagement rose by 57% and 98%, respectively. And a 140 year-old brand now has a distinctly modern point of view on security and automation.
Medio	Redes Sociales
Duración	18 seconds
Responsable de la creación	Gaston Legorburu
North America Chief Creative Officer	Gary Koepke
Director ejecutivo de creación	Robert Kleman
Director ejecutivo de creación	Matthew Atkatz
Director creativo	James Allen
Director creativo	Andrew Goldstein
Director creativo adjunto	Cesar Santos
Director creativo adjunto	Brent Slone
Director creativo adjunto	Matt Kelsen
Director artístico	Frank Gomez
Responsable de conceptos / redactor	Kylin Johnson
Junior Copywriter	Erik Fabregat
Junior Designer	Lara Israelson
Vice President (VP)	Matt Kujawa
Director de cuentas	Vanessa Martinez
Jefe de cuentas	Stephanie Altuve
Director, Marketing Strategy & Analysis	Greg Cordaro
Manager, Marketing Strategy & Analysis	Julie Mantis
Director, Social Studio	Stevie Dove
Social Engagement Lead	Andrew Choban