Starbucks At Home - "Roomba"

McCann Worldgroup Spain

McCann Worldgroup Spain Madrid, España

9079

Marca: Starbucks At Home
País: España

Anunciante: Starbucks Corporation

Título	Roomba
Agencia	McCann Worldgroup Spain
Campaña	Starbucks Premium Instant
Anunciante	Starbucks Corporation
Marca	Starbucks At Home
Fecha de primera difusión/publicación	2020 / 6
Sector Empresarial	Café, té, bebidas a base de chocolate calientes, preparados para el desayuno
Filosofía	Nestlé is launching “Starbucks Premium Instant Coffee” a new range of products to consume at home, which will be available in supermarkets, as well as through online sales platforms. The campaign was created by McCann Worldgroup Spain. The Madrid-based integrated agency was awarded this assignment following a global agency review at the end of last year. McCann Worldgroup assumed the strategic and creative responsibility for the integrated campaigns of the new Starbucks-at-home product line and the development of all the assets that make up the toolkits that will be rolled out across all markets where the brand is present. Craft, the integrated production capability within McCann Worldgroup, oversaw the production of all the assets. The campaign will include hundreds of assets for all channels and is going to be launched in more than 15 markets including Brazil, Chile, Mexico, Australia, China, Hong Kong, Japan, Malaysia, New Zealand, Singapore, Taiwan, South Africa and the United Kingdom. Each one of the assets of this global integrated campaign has been developed centrally by McCann Worldgroup Spain (McCann, MRM and Momentum) to ensure the absolute consistency of the messaging and produced in different modular formats, depending on the product range. With this first assignment, McCann Worldgroup helps ensure the Starbucks' promise to “improve people's daily lives” and fulfilled in every moment of consumption that take place at home.
Medio	Televisión
Duración	6 seconds
Mercado	Canadá
Director de publicidad	Mario Vera
Director de publicidad	Pamela Diaz
Director de publicidad	Jonathan Iams
Responsable de la creación	Miguel Bemfica
Responsable de la creación	Monica Moro
Miembro del equipo creativo	Rafael Merino
Miembro del equipo creativo	Manuel Manceda
Miembro del equipo creativo	Marina Guadix
Miembro del equipo creativo	Elena del Águila
Miembro del equipo creativo	Elena Gomez
Miembro del equipo creativo	Pablo Camarero
Miembro del equipo creativo	Guillermo Barbero
Miembro del equipo creativo	Antonio De Federico
Business Team	Max Lacerda
Business Team	Alexandra von Puttkamer
Business Team	Alvaro Cuneo
Business Team	Jorge Adames
Planning Team	María Martinez
Planning Team	Bernardo Moleón
Planning Team	Theodora Philip
Shopper Team	Alba López
Shopper Team	Irene Ruiz
Shopper Team	Raúl Pérez
Shopper Team	Eneko Musitu
Shopper Team	Rafa Martinez
Shopper Team	Miriam Madueño
Shopper Team	Tania Sanz
Shopper Team	Carlos Tellez
Productora	CRAFT + Canada
Production Team	Paloma Adrién
Production Team	Rossana Noceloni
Production Team	Vanessa Pizarro
Production Team	Sara del Tío
Production Team	Rocio Fernández
Production Team	Paola Fernández
Production Team	Sara Fernández
Production Team	María Pastor
Account Team Craft	Alejandra Rodriguez
Account Team Craft	Clara Martí
Account Team Craft	Paola Espinosa
Fotógrafo	Alfonso Herranz
3D Studio	Mach
Postproducción	CRAFT
Colorista	Paula Ruiz
Realizador	Gerson Aguerri
Director de fotografía	Takuro Takeuchi
Montador	Ramón Morejón
Productor ejecutivo	Oscar Romagosa
Productor ejecutivo	Victor Mata
Productor	Marga Sardá
Música	TDL Music
Compositor de música	Nicolas Castro
Productor	Manuel Villarroya
Productor	Nicolas Castro